As the region’s leading daily newspaper The Echo engages in a diverse range of self-promotional activities. GDA were approached to design a suite of advertisements for placement into other regional and local press, with the objective of publicising the paper’s various supplements and reflecting their charismatic readership. Campaign material was also developed to launch a brand new Food & Drink supplement.

Marketing Manager, Sally Edgar, states that “Briefs placed with Georgia have always been fulfilled on time and to our exact requirements… and most of all, the level of creativity is extremely high”.