Following a bold decision to fundamentally change their business model, Argyle approached GDA with the requirement of developing a new corporate identity and a coherent strategy for delivering an enhanced range of brand values. That strategy was successfully implemented across a diverse selection of media and Argyle were subsequently named by Citywire as New Model Adviser of the Year 2007.

Managing Director, Phillip Melville, says that “Georgia's contribution to our new business model has been exceptional, using all of their skills to help us translate our aspirations into a very prosperous reality”.